摘要:風險控制是指管理者采取各種有效的措施和方法，消除或降低風險事件發生的各種可能性，或者減少風險事件發生時造成的損失。而本文基于敏感性分析門面房投資項目風險控制研究。

　　　敏感性分析是指對需要進行分析的項目，選取項目中的不確定因素，分析這些不確定因素在未來發生變化時對項目效果指標的影響，并將其進行比較的一種方法。通過敏感性分析，項目投資者可以了解到影響項目經濟效益的因素在未來發生變化時其變化對項目經濟效益的影響程度，從而可以有助于項目投資者在投資前做出相應的判斷，以便于可以更好的獲取經濟效益。在投資項目敏感性分析中一般選取的項目經濟效益指標有凈現值、內含報酬率、投資回收期幾種，進行投資項目敏感性分析時即分析項目中的不確定因素發生變化對這些指標的產生的相應影響。在本文中采用論文結合實際和案例分析及文獻借閱的方法進行研究分析。投資項目敏感性分析的方法一般有單因素敏感性分析方法和多因素敏感性分析方法兩種。單因素敏感性分析方法是指在分析中就單個所選取的不確定因素在其發生變化時對項目經濟效益產生的影響進行分析。在本文中使用單因素敏感性分析方法對門面房投資項目進行研究和分析，得出在該項投資中銷售收入為最敏感的因素，最后根據找出的敏感性因素提出關于該項投資的風險控制對策。

關鍵詞 風險控制；敏感性分析；單因素敏感性分析

Abstract:Risk control is to point to managers to take various effective measures and methods, eliminate or reduce risk events of all kinds of possibilities, or reduce the loss caused by risk events occur. And this article is based on sensitivity analysis appearance room investment project risk control research.

　　　Sensitivity analysis is a method that to point to the project which need analysis, select the uncertain factors in the project, analysis the effect of these uncertainties in the future changes to the project index and compare it. Through sensitivity analysis, project investors can understand the factors affecting the economic benefits of the project changes in the future the change the influence degree of the economic benefits of the project, which can help project investors makes the corresponding judgement before the investment, so as to get better economic benefit. There are some general selections of projects in the sensitivity analysis of investment projects economic benefit indicators, such as irr, payback period, net present value of investment project sensitivity analysis in the analysis of uncertain factors in the project of changing the corresponding impact of these indicators. In this article, uses the paper combined with the actual and the methods of case analysis and literature borrowing for this paper. Sensitivity analysis method of investment projects generally have two kinds of a single factor sensitivity analysis method and multi-factor sensitivity analysis method. Refers to the single factor sensitivity analysis method based on the analysis of the uncertainty of a single selected in its changes to the project the impact of the economic benefit is analyzed. In this article, using the single factor sensitivity analysis method to study and analysis of appearance room project, concluded in the sales revenue for the most sensitive factors in the investment, and finally according to find out the sensitivity of the factors of the investment risk control countermeasures are put forward.

Keywords Risk control, Sensitivity analysis,Single factor sensitivity analysis