摘要:目前中國的汽車市場已經發展成熟，汽車產業也不斷壯大，但傳統的產品、價 格競爭己經很難奏效，中國汽車制造商的分銷渠道競爭力水平整體較弱，這其中包 括經銷商競爭力的薄弱，這些問題在入世關稅保護期限結束后已經成為制約中國汽 車產業發展的瓶頸。

　　　因此，本文在對國內外汽車分銷渠道現狀和理論研究的基礎上，分析了國內汽 車經銷商的發展趨勢和存在的困境，并提出競爭力提升實踐方面的不足和理論研究 上的缺乏，從而引出了本文研究的關鍵命題，如何系統地有效地評價并提升汽車經 銷商的競爭力。

　　　本文基于汽車經銷商的能力和忠誠度兩大模塊，構建了汽車經銷商競爭力的評 價體系，并在構建模型的基礎上選取了上海大眾汽車有限公司的經銷商評估數據作 為數據樣本運用到體系中進行實證分析，對部分經銷商競爭力進行了實證評價，為 經銷商對自身的競爭力的認知提供了參照。同時本文在競爭力評價體系的基礎上， 提出了提升汽車經銷商競爭力的策略，為汽車經銷商提升渠道競爭力提供了策略參 考。

　　　文章最后概括了汽車經銷商競爭力提升評價體系和競爭力提升策略的研究結 論和實踐意義，并提出了未來的研究展望，希望能為中國汽車經銷商競爭力的進一 步提升做出貢獻。

關鍵詞：汽車分銷渠道，經銷商，競爭力，評價體系，提升策略

Abstract:At present, China's auto market has matured and the automotive industry is also growing, but the competition in the automotive industry is also intensifying. The marketing channels in Chinese car manufacturers show no advantage, including the dealers.  All  these  factors  have  resulted  in  a  bottleneck  development  of  Chinese automobile industry after the end of the tariff protection period in WTO.

　　　Therefore, based on the analysis of both the domestic and foreign automotive distribution channels in the current situation, this article aims to analyze the development trend of domestic car dealers and the existing difficulties, and to find ways to evaluate and improve the competitiveness of auto dealers systematically and effectively.

　　　Based on the capacity and loyalty, this article constructs a competitive evaluation system  for  auto  dealers. We  select  the  evaluation  data  of  Shanghai  Volkswagen Automotive Company for the purpose of doing this research, thus providing a reference for the dealers to have a better understanding of their capacities. In addition, we also provide a reference for them to improve their channel competitiveness by analyzing the system of competitive evaluation.

　　　At  the  end,  the  article  summarizes  the  research  findings  and  the  practical significance of improving the system of competitive evaluation as well as the competitive strategies. We also look forward to the research in the future and hope that our research can contribute to the further development of auto sales channels in China.

Key words: automobile distribution channels, Dealers, competitive, evaluation system, upgrading strategy