自媒體：大學生思想政治教育的挑戰與機遇

摘要：隨著網絡科學技術的快速發展，自媒體對大學生的學習、生活和思想等方面產生了巨大的影響，這給大學生思想政治教育帶來了一定的機遇，但也對傳統的思想政治教育產生了沖擊與挑戰。本文研究了自媒體對大學生思想政治教育的挑戰和機遇，指出了改進自媒體條件下的大學生思想政治教育之對策，希冀為高校更有效地開展大學生思想政治教育工作提供有益借鑒。

關鍵詞:自媒體；思想政治教育；大學生；挑戰和機遇；對策

Self-Media: The Challenges and Opportunities of College Students’ Ideological and Political Education

Abstract: With the rapid development of network science and technology, self-media has a tremendous influence on college students’ learning, daily life, thoughts and so on, which, to some extent, brings opportunities to college students’ ideological and political education. At the same time, it also brings challenges to traditional ideological and political education. This paper aims to do research on challenges and opportunities self-media brings to college students’ ideological and political education and find out relevant measures to deal with them with the help of self-media so as to promote colleges to carry out ideological and political education work more effectively.

Key Words: Self-media；Ideological and Political Education；Challenges and Opportunities；Measures