摘要：現(xiàn)代社會(huì)中，商業(yè)展示活動(dòng)受到極大重視，會(huì)展作為一個(gè)產(chǎn)業(yè)，帶來的經(jīng)濟(jì)效益和社會(huì)效益越來越引起整個(gè)社會(huì)的關(guān)注。所謂的會(huì)展設(shè)計(jì)，是在設(shè)定的空間環(huán)境內(nèi)，充分的利用各類傳媒手段，將一定的信息與內(nèi)容有序地、系統(tǒng)地傳遞于公眾面前，表達(dá)出復(fù)雜而又豐富多彩的情感，以此來滿足人們生理、思想與行為的需求。商業(yè)展示隨著社會(huì)的變革慢慢發(fā)展起來，它所帶來的經(jīng)濟(jì)效益和社會(huì)效益得到了更多的關(guān)注，依托多種學(xué)科的發(fā)展，通過藝術(shù)表現(xiàn)的視覺形式表達(dá)出來。會(huì)展設(shè)計(jì)包括了整個(gè)展示活動(dòng)的策劃，總體設(shè)計(jì)以及每個(gè)階段的設(shè)計(jì)過程，貫穿了整個(gè)展示活動(dòng)的工作，會(huì)展設(shè)計(jì)能夠促進(jìn)當(dāng)?shù)馗黜?xiàng)建筑和振興旅游服務(wù)業(yè)以及引發(fā)各項(xiàng)投資，使當(dāng)?shù)亟?jīng)濟(jì)得到充分的發(fā)展。同時(shí)它能滿足人們對不同文化的追求和對不同特色商品的消費(fèi)欲望，從而促進(jìn)全世界范圍內(nèi)的經(jīng)濟(jì)與文化的大發(fā)展。會(huì)展設(shè)計(jì)對社會(huì)的發(fā)展和推動(dòng)作用，主要體現(xiàn)在商業(yè)和文化兩個(gè)方面。會(huì)展設(shè)計(jì)從一個(gè)邊緣的設(shè)計(jì)學(xué)科發(fā)展到一個(gè)綜合的設(shè)計(jì)學(xué)科，是現(xiàn)代科學(xué)技術(shù)與產(chǎn)業(yè)化的發(fā)展進(jìn)程，逐步地拓寬展示設(shè)計(jì)的表現(xiàn)形式和空間形式。高科技信息化的發(fā)展對展示設(shè)計(jì)的空間提供了技術(shù)的保障，展示設(shè)計(jì)的手段與方法也隨著科學(xué)技術(shù)的進(jìn)步而形成了多元化主題空間的設(shè)計(jì)。展示設(shè)計(jì)個(gè)性化越來越強(qiáng)，技術(shù)越來越先進(jìn)，各類主題的展示設(shè)計(jì)也日趨多樣化，從而形成了一個(gè)規(guī)模巨大的展示文化產(chǎn)業(yè)。在社會(huì)中，展示設(shè)計(jì)的作用是巨大的、很大程度上引領(lǐng)了時(shí)代的發(fā)展、無論是在什么領(lǐng)域、都需要會(huì)展來推動(dòng)。

關(guān)鍵詞：會(huì)展、設(shè)計(jì)、商業(yè)、發(fā)展

ABSTRACT:In modern society, commercial display great attention, the exhibition as an industry, economic benefits and social benefits of more and more cause the attention of the whole society. So-called exhibition design, is within the setting of space environment, make full use of various media means, to a certain content of information and orderly, systematic, pass to public, expresses the complex and colorful emotion, in order to meet the needs of people physiology, thoughts and behavior. Commercial display along with the social change developed slowly, it brings the economic benefit and social benefit obtained more attention, relying on the development of a variety of disciplines, through the art form of visual expression. Exhibition design encompasses the entire show planning, overall design and each phase of the design process, through the entire presentation, exhibition design can promote all the buildings and revitalization of the local travel services and investments, make full development of the local economy. At the same time it can satisfy people to the pursuit of different culture and different characteristic commodity consumption desire, thus promotes worldwide economic and cultural development. Exhibition design for the development of society and promote role, mainly reflected in two aspects of business and culture. On the edge of the exhibition design from a design development into a comprehensive design disciplines, is the development of modern science and technology and industrialization process, and gradually broaden the form and space form of display design. High-tech information technology to the development of space to display design provides technology guarantee, the means and ways of display design with the progress of science and technology and also formed a diversified topic space design. Display design personalized stronger and stronger, more and more advanced technology, various kinds of theme display design is increasingly diverse, thus forming a huge display of cultural industry. In the society, the function of display design is huge, largely led the development of The Times, whether in what, all need exhibition to promote.

Keywords：Convention and exhibition, design, business and development

　　　　會(huì)展業(yè)以其超常的關(guān)聯(lián)影響和經(jīng)濟(jì)帶動(dòng)效應(yīng)，在中國業(yè)已成為一個(gè)新的經(jīng)濟(jì)增長點(diǎn)，全球會(huì)展企業(yè)將以并購等方式進(jìn)入中國會(huì)展業(yè)，同時(shí)中國會(huì)展企業(yè)也將采取相應(yīng)的全球化戰(zhàn)略，以面對新的國際競爭環(huán)境。力圖通過研究成果對中國會(huì)展業(yè)如何應(yīng)對經(jīng)濟(jì)全球化趨勢形成重要的參考和指導(dǎo)。 會(huì)展業(yè)想要發(fā)展就必須適應(yīng)中國區(qū)域經(jīng)濟(jì)發(fā)展的新格局，研究會(huì)展經(jīng)濟(jì)與區(qū)域經(jīng)濟(jì)的發(fā)展戰(zhàn)略與政策；提高會(huì)展學(xué)術(shù)水準(zhǔn)，涉及到經(jīng)濟(jì)、法律、藝術(shù)、社會(huì)、文化、政治等多學(xué)科領(lǐng)域，是綜合的前沿性課題，在國際上也是新的領(lǐng)域，中國會(huì)展經(jīng)濟(jì)研究會(huì)引導(dǎo)下的學(xué)者的研究與貢獻(xiàn)將成為全球會(huì)展界關(guān)注的熱點(diǎn)。作為學(xué)習(xí)會(huì)展的大學(xué)生，提升中國會(huì)展業(yè)技術(shù)水平是我們的責(zé)任，而人力資源是產(chǎn)業(yè)發(fā)展和競爭力的重要因素，研究會(huì)通過比較研究、企業(yè)研究、技術(shù)創(chuàng)新研究，提出具可實(shí)施性的對策建議；并引導(dǎo)專業(yè)人才培養(yǎng)和合理化使用，建立適應(yīng)中國發(fā)展特色的會(huì)展職業(yè)化隊(duì)伍。