摘要

　　　新馬房地產開發有限公司于2010年12月30日開始籌建，欲建設成為一個專業的、高品質的房地產開發公司，立志打造云南紅河房地產開發公司第一品牌公司，鑒于此市場戰略導入VI系統。

　　　通過對房地產市場的多方走訪，了解到在市場正處于起步段始，業內的局勢相對比較混亂，迫切需要一個能帶動市場走入正軌的企業出現，而新馬房地產開發有限公司資金雄厚，欲在紅河蒙自建設成為一個專業的、高品質的房地產開發公司，可以完成對XX房地產市場的領軍任務。

　　　新馬房地產開發有限公司是一個比較成熟的團隊組建的公司，需要綜合起公司的各種先天有利因素去完成公司的VIS基礎設計開發、VIS應用系統設計開發、VIS系統手冊制作，從而才能使的公司的市場戰略能夠順暢的完成。

關鍵詞：專業、高品質、平面設計、 新馬房地產

ABSTRACT

　　　New horse real estate development Co., LTD. In December 30, 2010, to begin to prepare building into a professional and high quality of real estate development companies, real estate development company to create the first brand honghe river, in view of this marketing strategy import VI system.

　　　Based on the real estate market multilateral visit honghe river, understand that in the Mongolian and even honghe markets are in beginning stage, lacks a fairly sound professional real estate development companies, the situation is relatively chaos, urgently need a market into a routine can drive the enterprise appear, new stable long development Co., LTD abundant funds, to the honghe mengzi construction in becoming a professional and high quality of real estate development companies, complete market leader of honghe task.

　　　New stable long development Co., LTD. Is a more mature real estate development company, a company needs to synthesize various innate factors favorable to complete the company's VIS foundation design development, VIS design, development, application system, thus VIS system manual production to make company market strategy can smooth finish

Keywords: Art Design; Visual Communication; Planar Design