摘要

　　　本次設計是以“廊坊新興產業示范區”品牌形象設計為設計方向，以塑造鮮明城市理念和城市文化形象為設計目標；以品牌定位為設計理念；以平面設計的基礎理論知識和市場調研為設計依據。展開對“廊坊新興產業示范區”的城市視覺形象設計。

　　　本次設計的主要重點是設計理念在視覺上的契合轉化，突出該產業區的新城市形象和設計形式的含義表現。在做畢業設計的這一過程正是一個遇到問題和解決問題的過程，在這一過程中自己的所思、所想、所感逐步打破了原來只求創意，只追求畫面效果的局限，而是融入了思想和理念。通過這次“VI視覺形象設計”是對所學專業知識的總結與提高。

關鍵詞：新興產業示范區；VI設計；理念

ABSTRACT

　　This design is with "langfang emerging industries demonstration zone" brand image design for design direction, in order to portray distinct city idea and image of urban culture for design goal; With the brand positioning as the design concept; On planar design basic theoretical knowledge and market research for design basis. Begin to "langfang emerging industries demonstration zone" city visual image design.

　　The design of the main focus is design idea in visual fit the transformation, highlight the industrial district of new city image and design forms of meaning performance. Doing this process of graduation design is a encounter problems and solving the problem, and in the process, to own thinks, thought, but feel has broken the original ideas, only pursues visually limitations.Through this "VI vision image design" is to oneself a gradual improvement.

Keywords: Emerging industries demonstration zone;VI design;Concept