摘要：當今現代時尚人士所推崇的潮流玩具日益流行，它們受到各種潮流文化和藝術勢力的影響，早已擺脫了傳統觀念中對玩具諸如面向低幼、隨意把玩等概念定位和形象，逐漸在一個嶄新的文化潮流圈中形成了新的藝術形態。

　　　目前國內大眾對潮流玩具的認識不足，存在偏差，盲目的追求或排斥，以及國內潮玩本身發展所存在的盜版、資訊匱乏等問題，這些不利因素導致國內潮流玩具發展受阻。本文將針對這些現象作簡明的介紹，并依據世界各國公仔玩偶的發展狀況以及優秀設計師的設計理念，總結歸納成功可借鑒的經驗。普及潮流玩具的時尚價值、引導國內玩具喜愛人士形成正確的消費意識，發揮國內擁有成熟生產基地及龐大消費市場的優勢，推動國內潮流玩具的發展，帶動潮流玩具走進大眾生活。

關鍵字：潮流公仔  缺陷   優勢   前景

Abstract: The popular trending toys today have get rid of the traditionally naive and function-oriented image, instead, they are now forming a new cycle of cultural trend under the impact of various trending culture and artistic force.

　　At present, there is a lack of awareness of the trending toys. People have biased view on the trending toys, in terms of blindfold pursuit or rejection. Besides, it is also due to the piracy and lack of information problems for the development of domestic trending toys. these negative factors have led to difficulties for the development of domestic trending toys .This article provides a brief introduction of these phenomena. It also summarizes the implications of the development of dolls and the works of good designers around the world. The objective of this paper is to introduce the fashion value of trending toys, help toy lovers in China to establish a correct consumption concept, leverage the advantages of mature production bases and large consumer markets in domestic, facilitate the development of trending toys, and lead them to step into ordinary people's life.

Keywords: Fashion toy;  defects;  advantages;  prospect