摘要：進(jìn)入二十一世紀(jì)以來(lái)，隨著互聯(lián)網(wǎng)的快速發(fā)展，網(wǎng)民的數(shù)量日趨高速增多。互聯(lián)網(wǎng)的飛速發(fā)展和網(wǎng)民數(shù)量的不斷增加產(chǎn)生了一種新的購(gòu)物方式——網(wǎng)上購(gòu)物。由于網(wǎng)購(gòu)的價(jià)格相對(duì)便宜、對(duì)商品的選擇多樣、購(gòu)物時(shí)快捷便利、可比性強(qiáng)等特點(diǎn)，越來(lái)越受到廣大人民的青睞。在過(guò)去的幾年中，電商企業(yè)不斷完善產(chǎn)業(yè)鏈，加大倉(cāng)儲(chǔ)物流支付等體系建設(shè)，而品牌商、渠道商及其他互聯(lián)網(wǎng)巨頭也紛紛加大在電子商務(wù)行業(yè)的布局力度，由此極大地提高了網(wǎng)絡(luò)購(gòu)物商品服務(wù)質(zhì)量，豐富了網(wǎng)絡(luò)購(gòu)物用戶的選擇而且推動(dòng)了網(wǎng)絡(luò)購(gòu)物市場(chǎng)的規(guī)范化。可以說(shuō)，隨著網(wǎng)絡(luò)的普及和網(wǎng)購(gòu)市場(chǎng)的飛速發(fā)展，網(wǎng)上購(gòu)物已在越來(lái)越多人的日常生活中扮演了必不可缺的角色。

關(guān)鍵詞：大學(xué)生網(wǎng)購(gòu)   網(wǎng)購(gòu)風(fēng)險(xiǎn)分析  網(wǎng)購(gòu)風(fēng)險(xiǎn)控制

Abstract: Since the beginning of twenty-first Century ,with  the development of the Internet technology, the number of the Internet user become more and more. The number of the rapid development of the Internet and netizen increasing produced a new way of shopping – online shopping. Because of the relatively cheap price, diversity selection of the goods, convenience and strong comparable features, get more and more people’s favor. In the past few years, E-commerce enterprises improve their industrial chain constantly, increase the warehousing logistics payment system construction, brands, channels and other Internet giants have also increased efforts in the electronic commerce industry layout, This greatly improves the online shopping’s service quality, enrich the online shopping user’s selection and promote online shopping’s marketing standardization. We can say that, with the popularization and the rapid development of the online shopping market, shopping on the Internet has played an indispensable role in more and more people’s daily life.  

Key  words：Student’s Online shopping   Risk analysis   Risk control