摘要:隨著人類社會的發展和進步，人們生活水平不斷的提高，休閑娛樂的時間日益增多，國人在滿足物質生活需求的同時，對物質消費觀念和生活價值有了更高的追求。于是，旅游活動便應勢所需，尤其是體育旅游，成為了本世紀的焦點。體育旅游作為現代旅游的一個重要部分，以其休閑、養性、健身等特點，給人們帶來了一種新的生活體驗。本文分五個章節對中國體育旅游做描述，第一章對體育旅游的概念、特點及發展優勢進行闡述；第二章主要是該產業的現狀分析；第三章指出了目前中國發展體育旅游所存在的問題；第四章分析了目前中國發展體育旅游具有的潛力；最后一章提出了中國發展體育旅游的相應的對策。目的在于讓人們了解中國體育旅游的現狀及發展前景，并希望所提出的對策對其迅速發展有用，為中國體育旅游的發展盡綿薄之力。

關鍵詞：體育旅游;潛力;存在問題;對策分析

ABSTRACT:With the development and progress of human society, people's living standards have been improving, leisure time increasing, and people to meet the demand of material life at the same time, there is a higher pursuit of material consumption idea and life value. So, tourism activities will be necessary, especially sports tourism has become the focus of this century. Sports tourism as an important part of modern tourism, leisure, fitness, and with its characteristics, to bring a new life experience. This paper is divided into five chapters to describe the Chinese sports tourism, the first chapter on the concept, characteristics of sports tourism and development advantages are expounded; the second chapter is the analysis of the present situation of the industry; the third chapter points out the existing problems in the development of sports tourism in China; the fourth chapter analyzes the development of sports tourism in China has the potential; the last chapter puts forward the development of sports tourism in China and the corresponding countermeasures. The purpose is to make people understand the current situation and development prospect of Chinese sports tourism, and hope that the proposed measures for its rapid development, to contribute to the development of Chinese sports tourism..

Keywords: Sports tourism; Potential; Problems; Countermeasure analysis