摘要:面點王現行的傳統營銷模式有著費工費時，沒有針對性，促銷手段單一，沒有形成營銷系統等缺點，造成較難吸引消費者，品牌影響力表現不足與競爭對手相比較處于下風。本文主要對面點王進行分析，包括市場以及競爭者分析。對面點王的移動營銷的可行性進行分析，然后提出營銷方案。方案將通過移動網絡營銷有針對性的進行面點王潛在客戶的開發，利用手機客戶端、二維碼、微博、微信、專屬面點王app等提高面點王與消費者的互動性，提高靈活性、目標受眾準確性，形成系統的營銷手段。提高面點王的品牌影響力，吸引更多消費者，增加其利潤。

關鍵詞: 移動營銷，中式快餐，面點王，傳統營銷

Abstract:The pasta king of the traditional marketing model has a work time-consuming, there is no specific, single promotional tools, there is no marketing system shortcomings, resulting in difficulties in attracting consumers the competitors brand influence performance compared disadvantage. In this paper, opposite point analysis, including market and competitor analysis. Opposite point the king of mobile marketing feasibility analysis, and then asked the marketing program. Program targeted for pasta development of potential customers through the mobile network marketing, mobile client, two-dimensional code, microblogging, micro-channel, exclusive pasta app improve pasta interaction with consumers, flexibility, the accuracy of the target audience, the formation of a system of marketing tools. The pasta king brand influence, to attract more consumers to increase their profits. 

Key Words：mobile marketing，Chinese fast food, pastry the king, and the traditional marketing