摘要：本文以企業(yè)文化相關(guān)文獻(xiàn)的研究作為出發(fā)點(diǎn)，通過分析企業(yè)文化多旅行社服務(wù)質(zhì)量的影響因素，結(jié)合對(duì)國(guó)內(nèi)旅行社服務(wù)質(zhì)量的分析，以廣東省中國(guó)旅行社企業(yè)文化分析為例，探究如何針對(duì)企業(yè)文化從而改善服務(wù)質(zhì)量。優(yōu)化企業(yè)文化，不斷地調(diào)整自身的管理方式來適應(yīng)不斷變化的環(huán)境，用最好的質(zhì)量、最低的成本、最優(yōu)的服務(wù)以及最快的速度來滿足客戶的個(gè)性化需求，從而實(shí)現(xiàn)企業(yè)可持續(xù)發(fā)展的目標(biāo)。　

關(guān)鍵詞：旅行社，服務(wù)質(zhì)量，企業(yè)文化

Abstract：Based on the enterprise culture of correlative literature research as a starting point, through the analysis of enterprise culture factors influencing the quality of travel agency service, according to the analysis of the domestic travel agency service quality, in GuangDong province China travel service enterprise culture analysis as an example, to explore for the enterprise culture so as to improve service quality. Optimize enterprise culture, and constantly adjust their management way to adapt to the constantly changing environment, with the best quality, the lowest cost, the best service and the fastest speed to meet the personalized needs of customers, so as to achieve the goal of sustainable development of enterprise. 

Keywords: Travel agency, Service quality, Enterprise culture

　　　企業(yè)文化對(duì)旅行社服務(wù)質(zhì)量具有深遠(yuǎn)的影響。企業(yè)文化是企業(yè)管理的一部分，不能脫離企業(yè)的其他管理職能，反過來其他的管理職能也不能脫離企業(yè)文化。企業(yè)文化，可以改變企業(yè)員工的綜合素質(zhì)，反之，企業(yè)員工的綜合素質(zhì)，往往也決定了企業(yè)文化的推廣程度。企業(yè)文化需要通過自我學(xué)習(xí)和吸收融合其他的文化，而且要注入一定的規(guī)范管理管理制度，才能最終走上一個(gè)真正的企業(yè)文化之路。