摘要：國外的真人秀節(jié)目，特別是競技，生存類節(jié)目，雖然不可避免地?fù)诫s了“性”和“殘酷”等元素，但節(jié)目中通過參與者的表現(xiàn)所自然流露出來的真誠，堅(jiān)持與勇敢，是社會(huì)主流所極力希望推廣的價(jià)值觀。普通人通過親身參與能深刻體會(huì)到這些精神，觀眾也能在電視機(jī)前受到激勵(lì)和感染。相比枯燥的教條，這種方式的價(jià)值觀宣傳，效果要明顯得多。

　　2009年度《英國達(dá)人》亞軍“蘇珊大媽”雖然備受爭議，但通過“蘇珊大媽”從一個(gè)“爆粗口”的邋遢小人物，到一名符合主流價(jià)值觀的，舉止文明的優(yōu)雅女士轉(zhuǎn)變的過程中，節(jié)目的積極導(dǎo)向得以體現(xiàn)。此外，許多生活常識(shí)也被貫穿到了一些真人秀節(jié)目中，如緊急救援類“社會(huì)新聞式”電視節(jié)目和紀(jì)實(shí)電視劇，就向觀眾傳遞了有關(guān)知識(shí)，指導(dǎo)人們?cè)谟龅礁鞣N緊急情況時(shí)，應(yīng)如何避免和救助他人；生活方式類節(jié)目幫助人們更好的經(jīng)營生活，改善生活；新興的生活體驗(yàn)類節(jié)目則幫助人們實(shí)現(xiàn)夢(mèng)想，給予人們了解他人生活的機(jī)會(huì)，從而增進(jìn)不同生活圈中人與人之間的了解和理解。

　　反觀我國的真實(shí)類電視節(jié)目，雖然總在強(qiáng)調(diào)節(jié)目的積極因素和導(dǎo)向性質(zhì)，但在服務(wù)社會(huì)，服務(wù)公眾方面缺乏一些實(shí)質(zhì)作為。當(dāng)然，歐洲真實(shí)類電視節(jié)目帶有強(qiáng)烈的西方社會(huì)色彩，我們應(yīng)根據(jù)國情靈活的借鑒，以期在節(jié)目中更好地體現(xiàn)中國社會(huì)文化的特色和價(jià)值取向。

關(guān)鍵詞:真人秀 積極 導(dǎo)向 價(jià)值觀

abstract:Foreign a reality show, especially competitive, survival kind of program, although inevitably doped "sex" and "cruel" and other elements, but show the performance by the participants of the nature is revealed, persistence and brave, sincerity is the mainstream of society have strongly hope promotion values. Ordinary people through the firsthand can realized profoundly these spirit, the audience can also in front of the TV is stimulated and infection. The boring dogma, compared the values of this way, the effect to obvious propaganda.

　　Annual the British 2009 runner-up " Susan aunt" although controversial, but through the "Susan aunt" from a "critical coarse" of untidy little people, to an accord with the mainstream values, the elegant lady manner civilization in the process of transformation, show positive guidance being embodied. In addition, many life common sense was also throughout to some a reality show, such as emergency relief "social news type" of television programs and documentary series, is passed to the audience about knowledge, guiding people to meet many emergency, how should avoid and salvage others; Lifestyle kind of program to help people better business life, improve life; Emerging life experience kind of program is helping people realize the dream, give people understand others of the chance to live, thus promoting different place among the people in the know and understand.

　　In the real kind of TV programs in China, though always emphasize the positive factors and orientation program in nature, it serves the public service society, about the lack of some essence as. Of course, the European real class TV programs with strong western society colour, we should according to the current flexible, and references in the programme better embody the Chinese social culture and value orientation.

key words:Reality show   Positive   Orientation   Values