摘要：元代商業(yè)公共信息促進(jìn)了文學(xué)藝術(shù)的普及，豐富了生活風(fēng)俗；帶動了印刷出版事業(yè)和演劇事業(yè)的繁榮與興盛；更進(jìn)一步推動了思想文化的傳播發(fā)展。另一方面，商業(yè)公共信息豐富了元代商業(yè)文化的內(nèi)涵，反映了元代商業(yè)民俗文化、傳達(dá)了傳統(tǒng)商業(yè)文化思想、透射出傳統(tǒng)文化精神。元代商業(yè)文化有一獨(dú)特之處：商業(yè)行為的表現(xiàn)在散曲雜劇這些文學(xué)作品中有大量反映。商業(yè)公共信息充分的融入了文學(xué)創(chuàng)作，市民生活與藝術(shù)文化的聯(lián)系更加密切。在商業(yè)經(jīng)濟(jì)繁榮的基礎(chǔ)上，元代科舉制的復(fù)廢等政府政策和精英作用的擴(kuò)散，使得商業(yè)公共信息發(fā)展對社會文化的多個(gè)方面產(chǎn)生了影響。

關(guān)鍵詞：元代；商業(yè)公共信息；社會文化；影響；原因

Abstract: The yuan dynasty commercial public information promotes the popularity of literature and art, enriches life custom; Drive the printing and publishing industry and business performance of prosperous and thriving situation; Further push the spread of the thought and culture development. On the other hand, it is rich in the yuan dynasty of business culture connotation, reflects the yuan dynasty business folk culture and conveys the traditional commercial culture thought, transmits traditional cultural spirit. It has a unique: commercial behavior performances in the genre and drama of the literary works reflect a lot. Commercial public information is fully immersed in the literary creation, the relationship of the life of citizens and art culture is more closely. In the commercial economic prosperity, and on the basis of government policies such as the imperial civil service examination system restore and the spread of social elite role, makes its development have an influence on social culture . 

Keywords: Yuan Dynasty；commercial public information；social culture；influence；cause

　　　元代商業(yè)公共信息一方面促進(jìn)了文學(xué)藝術(shù)的普及推廣；帶動了印刷出版事業(yè)和演劇事業(yè)的繁榮與興盛；更進(jìn)一步推動了思想文化的傳播發(fā)展。另一方面，又豐富了元代商業(yè)文化的內(nèi)涵。商業(yè)民俗與文學(xué)藝術(shù)結(jié)合的形式體現(xiàn)了元代商業(yè)文化的特別性。商業(yè)公共信息亦體現(xiàn)出傳統(tǒng)商業(yè)文化思想和傳統(tǒng)文化精神。元朝政府政策和精英作用的擴(kuò)散等因素，使得商業(yè)公共信息發(fā)展對社會文化的多個(gè)方面產(chǎn)生了影響。總之，元代商業(yè)公共信息作為有特色有價(jià)值的信息資源，是中華民族文化長河中的一道清泓。