全文下載地址：http://www.628tf.com/360lw/2016112503.doc

Contents

Acknowledgements-I

Abstract-II

摘 要-III

Chapter One Introduction-1

1.1 Research Background-1

1.2 Research Methodology and Date Collection-1

1.3 Research Significance and Purposes-1

1.3.1 Research Significance-1

1.3.2 Research Purposes-2

1.4 Structure of the Thesis-2

Chapter Two Literature Review-3

2.1 Introduction of Advertisements-3

2.1.1 Definition of Advertisements-3

2.1.2 Functions and Objectives of Advertisements-3

2.1.3 The Classifications of Advertisements-3

2.2 Introduction of Pragmatic Presupposition-4

2.2.1 Definition of Pragmatic Presupposition-4

2.2.2 The Classifications of Pragmatic Presupposition-4

2.2.3 The Characteristics of Pragmatic Presupposition-4

2.3 Previous Studies of Pragmatic Presupposition in Advertisements-5

Chapter Three Analysis of Pragmatic Presupposition in English Print Cosmetic Advertisements-6

3.1 The Relationship between Pragmatic Presupposition and English Print Cosmetic Advertisements-6

3.2 Application of Pragmatic Presupposition in English Print Cosmetic Advertisements-6

3.2.1 Application of Factive Presupposition in English Print Cosmetic Advertisements-6

3.2.2 Application of Belief Presupposition in English Print Cosmetic Advertisements-7

3.2.3 Application of Behavior Presupposition in English Print Cosmetic Advertisements-8

3.2.4 Application of State Presupposition in English Print Cosmetic Advertisements-9

3.3 Functions of Pragmatic Presupposition in English Print Cosmetic Advertisements-10

3.3.1 Making Advertising Language More Concise-10

3.3.2 Making Advertising Language More Attractive and Interesting-11

3.3.3 Making the Advertising Language More Persuasive-11

3.4 Strategies of Presupposition in English Print Cosmetics Advertisements-12

3.4.1 By Means of Avoiding Sensitive Vocabularies-12

3.4.2 By Means of Avoiding Absolute Language-12

3.4.3 By Means of Avoiding Exaggerating Words-13

Chapter Four Conclusion-14

References-16