摘  要：我國房地產行業在國民經濟建設中有著重要的作用，國家也將房地產行業作為支柱性行業之一。我國房地產企業發展到現在，也經歷過各種各樣的問題，其中融資問題是困擾房地產企業發展的關鍵問題。現在，隨著我國政策對房地產市場增加了宏觀調控力度，房地產企業的融資也越來越難。在國家的調控下，如何根據市場形勢，選擇合理的融資渠道，更好的減少融資所帶來的風險，是每個房地產企業都需要思考的問題。

　　　本文從房地產企業的融資渠道入手，介紹了五種融資渠道，并分析了每種融資渠道的特點。然后分析了融資渠道存在的風險，主要從銀行信貸、政策環境和房地產自身問題三方面進行分析。并就這些風險分析其存在的原因，主要從融資渠道單一、政策環境變化和企業自身能力三個方面闡述。還通過深萬科的融資經歷為例子，思考其成功的經驗帶來的啟示。最后提出了改善房地產企業融資難的建議。

關鍵詞：房地產行業  融資渠道  風險  建議

ABSTRACT：China's real estate industry plays an important role in the national economy, the state of the real estate industry as one of the pillar industries. Development of real estate enterprises in China to the present, but also experienced a variety of problems, including the problem of financing the key issues that plagued the real estate enterprise development. Now, with China's policy to increase the real estate market macro-control efforts, the financing of the real estate business has become increasingly difficult. In the regulation of the state, according to the market situation, a reasonable choice of financing channels, better to reduce the risks of financing, each real estate companies need to think about.

　　　From the real estate financing channels for enterprises, this paper introduces five financing channels, and analyzed the characteristics of each type of financing channels. And then analyze the risks of financing channels, mainly from the analysis of bank credit, policy environment and real estate issues. Analyze the reasons for its existence, and these risks mainly from the financing channels for a single, three aspects of changes in the policy environment and own capacity. Also by Shenzhen Vanke financing experience as an example, think about the revelations of its successful experience. Also measurements should be taken to improve the real estate enterprise financing channels.

Keywords：Real estate industry；Financing channels；Risks；Suggestions