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      基于生命周期理論的山地旅游景區管理體制改革初探-XX風景區為例.doc

      資料分類:精選論文 上傳會員:禹珊 更新時間:2014-05-05
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      摘  要:旅游景區是旅游業的重要組成部分,如何通過體制改革使之適應新的趨勢與要求是近年來眾多專家和學者研究的熱點。

         大規模體制改革前,我國旅游景區,特別是山地旅游景區,大多采用計劃經濟時期的行政管理模式,市場活力不足,資源的經濟價值無法充分體現,再加上管理過程中涉及到多個部門,于是又有政出多門,多頭管理的弊病。針對以上問題,各級政府和景區開始嘗試新的管理模式以期能使景區更好的與市場接軌滿足市場經濟的發展需求從而實現經濟效益。在這個過程中出現了很多成功的案例,像黃山風景區,碧峰峽風景區等,也形成了現有的幾種主要管理模式。但是改革過程中也出現了一些突出問題,值得進一步研究。

         本文從生命周期的角度分析了現有管理體制存在的問題以及優化途徑。文章首先對改革后現有山地旅游景區管理體制進行了分析,指出其優缺點。然后論述了生命周期理論的主要內容及反映在體制上的主要要求。在此基礎上,將以上兩個部分結合,提出現有體制改革過程中的優化思路。

      關鍵字:山地景區,管理體制,生命周期,優化

       

      Abstract: The market economy has helped the development of tourism, and also made new requirements. Tourism attractions are important parts of the tourism industry, experts and academics are focusing on how to reform the structure of the management system.

         Before the reform, the tourism attractions in our country, especially the mountain scenic areas, were in the administrative mode under the Planned Economy. The market wasn’t active. And the economic value of the resources was not reflected. And there were many departments in the management process. It was inefficient. Against these problems, the government and tourism attractions started to try new ways of management to make the scenic spots more suitable for the needs of the market economy, therefore, to get better economic results. Among them, The Yellow Mountain and the Bi Feng Xia are successful examples. But there were some problems during the reform. 

         This article discusses the problems and the solutions of the management system from the life cycle point. It tells us the problems after the reform first. Then it discusses the content of the life cycle theory and its requirements on the management system. At last, it combines these two parts and suggests the ways of optimization in the reform process.

      Keywords:mountain scenic area, system of management, life cycle, optimization

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      上傳會員 禹珊 對本文的描述:我們已經對旅游景區進行了一系列的體制改革,成果顯著但仍然存在著一些問題,這就需要理論方面的指導。多角度地去分析問題才能夠讓體制更完善,才能夠讓景區更有活力,本文就......
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