摘要：隨著我國旅游業的蓬勃發展，海洋旅游越來越受到關注，在江蘇沿海開發的背景下，江蘇濱海旅游獲得了發展的重大機遇。在分析國內外濱海旅游發展研究現狀之后，本文通過研究江蘇濱海地區的資源、環境，以及濱海旅游開發SWOT分析，對江蘇濱海旅游開發提出了戰略選擇和戰略性開發措施，以充分利用江蘇濱海旅游資源，加強人才建設，打出特色品牌，力爭改變江蘇濱海旅游的落后局面，實現江蘇濱海旅游的可持續發展，促進江蘇沿海三市經濟、社會的和諧發展。

關鍵詞：濱海旅游 開發 戰略 可持續

Abstract: With the vigorous development of tourism industry in our country,people is putting more attention to the ocean tourism.Under the background of Jiangsu littoral exploitation,the development of Jiangsu littoral tourism get a great chance.After analysing the research of the coastal tourism at home and abroad,this paper proposes the strategic option and measures to develop the Jiangsu coastal tourism by sutdying the resources and environment.Then the paper makes a SWOT analysis about Jiangsu coastal area.The aim of this paper is to try to change the backword situation of Jinagsu coastal tourism, to achieve the sustainable development of Jiangsu coastal tourism and to promote the harmonious development of the three cities in Jiangsu coastal area by making full use of the coastal tourism resource,cultivating human resource,setting a great brand.

Key words:coastal tourism; exploitation; strategy; sustainable