摘要

　　　古人云：“經營之道在于誠，贏利之道在于信”。企業誠信,簡言之就是說企業要誠實守信。具體而言，企業誠信是指一種“形象”、一種品牌、一種信譽，是企業興旺發達的基礎。在經濟全球化、機遇與挑戰并存的的今天，企業誠信問題越來越被公眾及媒體所重視。作為市場重要主體之一的企業也日益重視誠信這一無形資產。“三鹿毒奶粉”、“雙匯瘦肉精”、蒙牛含致癌物的牛奶等事件的暴光，無不挑戰著消費者對國內產品質量信任的態度，無不挑戰著公眾對企業信譽的衡量程度。不難發現，在現行的市場經濟體制下，講求誠信的企業呈現了經久不衰的活力，而那些不講誠信的企業最終只能窮途末路。但令我震驚的是，大家明明都知道這個理，企業誠信缺失的現象卻依然層出不窮，而且嚴重擾亂了市場經濟的正常運行，惡化了市場經濟環境，給經濟的發展和社會的安定帶來了消極的影響。對此，文章重點闡述了企業誠信缺失的現狀、影響，分析了誠信缺失的原因，提出了企業誠信構建的相關策略，以促進市場經濟的綠色健康的發展。

關鍵詞： 誠信缺失；誠信教育；社會責任；誠信環境；信用體系

ABSTRACT

　　　The ancients cloud goes: "The way of the business lies in sincerity, and the way of making profit lies in the letter". In short, enterprise credibility means enterprise is to be honest. In particular, the enterprise honesty is an image, a brand, and a kind of credit, which are the foundations of an enterprise’s prosperity. In the economic globalization where the opportunities and challenges exist today, the enterprise credit problem becomes a public issue and a media attention. The enterprise, as one of the main body of the market, is attaches importance to the good faith, the intangible assets. As the events of "San Lu poison milk powder," "shuang hui lean meat essence", meng niu milk which contains carcinogenic substance exposure, the customers are suspicious about the quality of the domestic product, and they have no a measure of the enterprise prestige degree. It is not difficult to find that the enterprise with the good faith presents a good enduring vigor, but those who do not speak the integrity will have an uncertain future in the current system of market economy. To my shock, many people clearly know the truth, but some enterprises are still lack of credibility, which disrupts the normal operation of the marketing economy, worsens the market economy environment, and has a bad effect on the economic development and social stability and brings the negative influence. So this paper describes the current situation of the enterprise and the influence of lacking credibility. At the same time, the paper analyses the reasons why the enterprise is lack of sincerity and puts forward the strategy to build the enterprise credibility to promote the development of the marketing economy. 

Keywords: Honesty Integrity；Integrity education；Social Responsibility          credit environment ；Credit system