摘要

　　　企業社會責任既是社會對企業的要求,也是企業提高自身競爭力的重要手段,是企業對其利益相關者所承擔的法律責任、經濟責任、慈善責任、環境責任的綜合。隨著全球經濟的不斷發展, 企業對社會和人類生活的影響不斷增強,要求企業承擔社會責任的呼聲不斷高漲。在西方國家,企業對社會責任的認識已大幅提高,并在積極承擔企業社會責任。而在我國，許多企業社會責缺失的問題卻很嚴重。與眾多企業不同的，鄭州宇通集團卻在積極的承擔社會責任。

　　　鄭州宇通集團有限公司（簡稱“宇通集團”）是以客車為核心業務的大型企業集團，總部位于河南省鄭州市。集團一直致力于承擔社會責任，2010年更是獲得了鄭州市紅十字會頒發的“愛心企業特殊貢獻獎”。

　　　本文意在研究宇通集團積極承擔社會責任的各種措施，并總結企業積極承擔社會責任的意義，將其經驗推廣到我國的其他企業，帶動我國企業積極承擔企業社會責任?！　?/p>

關鍵詞：企業；承擔；社會責任

ABSTRACT

　　　Corporate social responsibility is both a social requirements for firm, but also an important means to improve their own competitiveness. Legal responsibility, economic responsibility, charitable responsibility, environmental responsibility assumed by the enterprise to its stakeholders. With the continuous development of the global economy, the impact on society and human life and constantly enhance the corporate social responsibility and the voice rising. In Western countries, The enterprise has been a substantial increase in the understanding of social responsibility and corporate social responsibility. In China, don’t fulfill the corporate social responsibility is a serious problem. At the same time, Yu Tong Group is active in corporate social responsibility.

　　　Yu Tong Group is a bus, engineering machinery, automobile parts, and real estate as the business, with other investments large enterprise groups, Headquarters is located in Zhengzhou City, Henan Province. The Group has been committed to social responsibility, Group awarded the China Charity Award for Special Contribution from Red Cross in 2010.

　　　This article is intended to study Yu Tong Group active social responsibility measures, and may be the role of corporate social responsibility, its experience to other enterprises in China, driven by China's enterprises active corporate social responsibility.

Keywords: Corporate；  Bear； Social Responsibility