摘要

　　　山西食醋是山西省最具特色的傳統土特產之一，在國內外享有盛譽，但山西食醋行業的實際發展狀況與其名聲相比卻有較大的差距，在出口貿易方面更是處于初步探索階段?，F如今正值山西產業結構轉型時期，食醋行業規模雖小，利潤也偏低，但作為山西省標志性的傳統行業之一，同時又深得廣大國內消費者的信任和喜愛，所以仍然具有很大的轉型價值，有必要在轉型時期被提上日程，以便于在得到多方重視的情況下更好更快地發展。本文在淺析山西食醋行業現狀的基礎上，試圖找出阻礙其發展的一些關鍵因素，并進一步著重探討其在出口當中遇到的問題，最后提出一些相應的出口對策，主要目的是促進山西食醋行業的出口發展，使其在國內外都擁有更穩固和廣泛的市場，真正做到“名副其實”。

關鍵詞：山西食醋  行業現狀  出口戰略

Abstrat

　　　Shanxi vinegar is one of the representative products of Shanxi province, renowned at home and abroad, but compared with the fame, the actual status of Shanxi vinegar industry has been backword much, especially in the export trade it is still in the initial stage of exploration. Now as Shanxi is at the time of industrial structure transformation, though vinegar industry's scale is small, profit is low, as the symbol of Shanxi's traditional industries, and has already won the majority of domestic consumers' trust and love, it still have great transition value. So it is necessary to put it on the agenda in the period of transition, once get more attention, it will acquire better and faster development. This article briefly analyze the present situation of Shanxi vinegar industry , and on that basis trying to find out some key factors that hinder its development, and further discusses the problems it encountered in exports,.Finally I put forward some corresponding countermeasures for the export. The main purpose is to promote the development of export of Shanxi vinegar industry , make it have a more solid and extensive market no matter at home or abroad , and accomplish truly "be worthy of the name".

Key words:  Shanxi Vinegar;  Industry Status;  Export Strategy