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| 折扣與優(yōu)惠：團(tuán)購(gòu)最低可5折優(yōu)惠 - 了解詳情 | 論文格式：Word格式(*.doc) |  |
摘要： 本文將奢侈品的廣告營(yíng)銷策略作為研究對(duì)象。在世界經(jīng)濟(jì)貿(mào)易舞臺(tái)上，奢侈品作為一種特殊的商品，依靠其獨(dú)特的魅力和稀缺的資源越來(lái)越受到世人的關(guān)注。基于上述事實(shí)，本文立足于奢侈品行業(yè)的發(fā)展歷程，并且結(jié)合中國(guó)的奢侈品消費(fèi)市場(chǎng)，對(duì)于奢侈品的廣告營(yíng)銷進(jìn)行了探討分析，對(duì)于廣告營(yíng)銷的策略進(jìn)行了歸類總結(jié)。 關(guān)鍵詞：奢侈品 廣告 營(yíng)銷 策略
Abstract：This paper focuses on luxury advertising marketing strategy. In the world economic and trade stage, as a special kind of commodity, relying on its unique charm and scarce resources，luxury get more and more attention of the world. Based on these facts, this paper based on the luxury industry development, combining with the Chinese luxury consumption market, analysis luxuries advertising marketing, marketing strategies for advertising classified summarized. Key Words：Luxury; advertising; marketing; strategy
目錄 摘要 Abstract 引言 1奢侈品及其特點(diǎn) 2奢侈品營(yíng)銷的理論與策略研究 2.1奢侈品營(yíng)銷理論 2.2奢侈品的營(yíng)銷策略 3奢侈品廣告營(yíng)銷策略研究 3.1奢侈品廣告營(yíng)銷的發(fā)展 3.2奢侈品廣告營(yíng)銷的原則 3.3奢侈品廣告營(yíng)銷的核心內(nèi)容和目的 3.4奢侈品廣告營(yíng)銷的策略 結(jié)論 致謝 參考文獻(xiàn)
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