摘要:隨著人們的生活水平不斷提高，人們在不斷追求物質享受的同時逐漸開始追求精神享受。當今社會人們面臨著各種壓力，人們面對這種種壓力產生了各種社會疾病如心理問題，壓抑，不安等。而旅游一方面能緩解壓力使人們感到舒暢，另一方面旅游能豐富人們的閱歷增長人們的見聞陶冶人們的情操。因而近年來旅游產業得到了長足的發展。

　　　云南省因其得天獨厚的地理環境孕育出眾多的秀美山河，加之其獨特而且豐富的人文環境人文景觀，云南省逐漸發展成為一個旅游大省。然而云南省旅游業在發展中暴露出一些問題，如旅游產業結構不合理，旅游質量低下，旅游企業競爭力弱等問題。政府，各企業和相關學者一直都在努力尋求解決云南省旅游發展所面臨的問題。經研究和實踐證明旅游物流能有效提升旅游產業，強化旅游質量，提升旅游企業核心競爭力。因此云南省各界都積極大力發展旅游物流，然而由于種種原因在發展旅游物流的道路上并不順利。本文通過對云南省旅游物流發展現狀的調研和存在問題的研究，以作者所學專業的角度出發針對云南省的實際情況提出些許加快云南省旅游物流發展的措施。希望本文能能在一定程度上有助于云南省旅游物流的發展并未其它地區旅游物流的發展提供借鑒作用。

關鍵詞：物流；旅游物流；云南省

Abstract:As people's living standard is improving constantly, people in constant pursuit of material enjoyment at the same time gradually began to pursue the spiritual enjoyment. In today's society people face a variety of pressure,people are faced with the pressures to produce a variety of social ills, such as psychological problems, depression, disturbed and so on.While traveling on one hand can ease the pressure to make people feel comfortable,on the other hand tourism can enrich people experience growth in people's knowledge to cultivate people's sentiments.So the tourism industry has got great development in recent years.

　　　Because of Yunnan province be richly endowed by nature geographic environment .Yunnan province has many beautiful mountains and rivers.Together with its unique and rich humanistic environment and landscape, Yunnan has gradually developed into a major tourism province.However, the tourism industry of Yunnan Province in the development of the exposed some problems, such as unreasonable structure of tourism industry, tourism quality is low, the competitiveness of tourism enterprises is weak wait for a problem.The government, enterprises and scholars have been trying to seek solutions to the tourism development of Yunnan province are facing problems.The research and practice has proved that tourism logistics can effectively enhance the tourism industry, strengthen the tourism quality, enhance the core competitiveness of tourism enterprises.Therefore the Yunnan province people are actively developing tourism logistics, however due to various reasons in the development of tourism logistics on the road is not smooth.This article through to the Yunnan Province Tourism logistics development present situation investigation and existing problems study,The author studies the specialized angle in view of the actual situation of Yunnan province put forward some accelerate the development of tourism logistics measures.I hope this paper can to contribute to the development of tourism logistics in Yunnan Province and other places development tourism logistics provides reference to a certain extent.

Key words: logistics; tourism logistics; Yunnan Province