摘要:伴隨著經濟、社會的發展，旅游業以各種各樣的形式豐富著人們的生活，其中會展旅游是其中不可或缺的重要組成部分。為了使會展旅游更好的服務人們，人們對其展開了一系列的考察研究。

　　　本文以廣州會展旅游發展為實證研究對象，運用SWOT分析方法對當前廣州會展旅游的發展條件，發展狀況以及對其發展方向進行系統的討論。目的在于總結分析發展中表現出來的優劣方面，以便于保持與發展優勢，解決存在的問題，促進廣州會展旅游業的健康全面發展。

關鍵詞：廣州，會展，會展旅游，SWOT分析，對策

Abstract:Along with the economic and social development, tourism in various forms of rich people's lives, MICE is one of the indispensable components.In order to serve the people better,it launched a series of study on their research.

　　　In this paper, the development of MICE tourism in Guangzhou as study objects, using SWOT analysis of current conditions for the development of MICE Tourism in Guangzhou, development and direction of its development of systematic discussions. Summary of purpose manifested in the development of the pros and cons, in order to maintain and develop, to solve problems, promote the health of the Guangzhou Exhibition comprehensive development of the tourism industry.

Key Words：Guangzhou，MICE，MICE，SWOT analysis，strategy