摘要：農產品是指來源于農業的初級產品，即在農業活動中獲得的植物動物、微生物及其產品，例如：瓜、果、蔬菜，茶葉等等，不包括經過加工的這類產品。隨著農業產業化的進一步發展，農產品品牌成為農業市場競爭的核心，實施農產品牌政策是現代化農業發展的必然選擇。當前，我國農產品品牌建設存在著品牌意識淡，產品的品牌化率較低、品牌附加值低、缺乏宣傳、原產地形象不佳、知識產權制度不健全等一些問題，本文針對以上問題提出解決建議。

關鍵詞：農產品，品牌，意識，宣傳

Abstract:Agricultural products originated from agricultural primary products, namely the plants 、animals、microorganism and its products that you can get from agricultural activities. For example, melon、fruit、vegetables、tea and so on, except those that had been processed. With the further development of the industrialization of agriculture, the core of the agricultural market competition is agricultural brand, the implement of agricultural brand policy is the inevitable outcome of the development of modern agriculture.At present, in our country brand consciousness is very light, the product brand rate and value-added brand is so low, also they are in lack of publicity, and most of them are in poor images, the intellectual property system is not sound and so on, here are some suggestions in this article in view of the above problems.

Keywords：Agricultural products、brand、consciousness、propaganda