譯文（字數 4870）：

旅游是消費的行為

這種行為是消費者在旅游這個過程中體驗服務，受一系列的確定性和內部和外部激勵因素而進行的消費行為'factors.And,根據Swarbrooke和荷馬(2002),這些因素一般不量化。

在這個意義上,貝尼(2006)指出,購買決策關于旅游產品的結果從一個復雜的過程中,消費者是受內部和外部因素影響的,其中,有個人激勵因素、個性收入處理財富,家庭和專業承諾 過去的經歷、興趣愛好、個人興趣、知識的假期、生活方式和態度觀點和知覺過程有關的信息。

眾多因素,有產品充足的可用性、旅行代理商建議,信息收到從目的地、旅游組織、運輸公司把消費者從家到目的地,家人和朋友的口碑、健康問題、特殊促銷產品從旅游組織和目的地氣候(貝尼省,2006)。

識別這些內部和外部的因素,首先是旅游決策的定義。旅游決策是一個闡述和復雜的決策過程要訪問,什么地方,怎樣,多少來支付的問題。個人和社會成就作為情感、經濟、文化、生態和科學性有影響在此過程中對于選擇的目的地,交通系統,住宿類型和旅行的目的本身的材料開發作為主觀欲望投射的想象力,夢想中存在歷史人文,充實專業和業務擴張。

外文原文（字符數 17138）：

Literature Review

Tourist Consum er Behavior

The behavior ofthe consumer ofthe tourist product in the process ofdecision taking is influenced by a series of deterministic and internal and external motivators’factors．And，according to Swarbrooke and Homer(2002)，these factors，in general，are not quantified．

In that sense，Beni(2006)states that the purchase decision regarding a tourist product results from a complex process in which consumer is influenced by internal and external factors  And as intern al factors，there are personal motivators，personality income disposal wealth， family and professional commitments

Past experiences，hobbies and personal interests， knowledge of holidays，life style and attitudes opinions and perception process regarding information received．

For extemal factors，there are products adequacy availability,trip agents advices，information received from destination，tourism organizations，transport firms to take consumer from home to destination，,family and friends word of mouth recomm endations，health issues ,special promotions offerings from tourism organizations and destination clime(Beni，2006)．