摘要：廣告無疑是一種站在時代的風頭浪尖上的文化現象。今天，我們身邊無處不見廣告的身影，無論你抬頭仰望或是低頭沉思抑或左顧右盼總會看到廣告，公交車上，地鐵站點，馬路旁邊，大街小巷以至于周邊場所到各式建筑物。千篇一律的形式化廣告漫天飛舞，我們早已麻木；人們更希望有更多沖擊我們感官，突破我們想象的廣告赫然地跳出來讓我們驚艷一番。

　　　然而，廣告如何通過攝影，運用獨特的創意，在市場經濟飛速發展，眾多國外資本和大量國際A4廣告公司進駐中國的今天，塑造不同階級的品味與生活方式，最終使閱聽眾接受廣告所傳達的價值觀，最后產生消費行為。這就需要我們重新檢視生活中無所不在的廣告攝影。本論文在形式上將著重以廣告攝影中的平面廣告為研究對象。

關鍵詞:非自然場景 廣告攝影 營銷方式

Abstract：Advertising Age is undoubtedly a standing wave on the cultural phenomenon of thunder. Today, we are nowhere near the figure not see ads, whether you look up or down always thought looked around to see or the advertising, bus, subway stations, beside the road, the streets around the site so to all kinds of buildings. Formal advertisements filled the air of waking up, we had numbness; people would like to have more impact on our senses to break through the advertising we think we shocked to come out to some amazing.

　　However, how advertising photography, creative use of the unique, rapid economic development in the market, many foreign capital and a large number of international A4 advertising companies into China today, shaping the tastes and lifestyles of different classes and ultimately audiences accept the ads convey Values??, the last generation consumer behavior. This requires us to re-examine the life of ubiquitous advertising photography. This paper will focus on advertising in the form of photography in the print ads for the study.

KEYWORDS:Non-natural scenes   Advertising Photography   Marketing