摘要

本文在結合“磁石點”理論與“ABC 分類法”理論的基礎上，對卜蜂蓮花花都店的陳列模式進行研究，對卜蜂蓮花花都店現有的陳列模式存在的問題進行分析，并提出了自己的解決思路。并在這個過程中，總結出了超市一般的陳列模式。希望其能對超市從業者在商品陳列問題上提供解決問題的思路。

超市大賣場的庫存與一般企業的庫存存在一個明顯的區別，其庫存主要分為三個重要部分：一是陳列庫存、二是頂端庫存、三是后倉庫存。陳列面作為超市首選的庫存區域，占到一個部門整體庫存的60%以上。陳列對于超市大賣場，必須同時完成兩個重要職能，即展示及庫存功能。此處我們將運用基于銷售分析的ABC 分類法進行分類。

超市大賣場的陳列區域的功能性是有區別的，對于超市大賣場來說，陳列區域最重要的資源之一，所以對于超市大賣場，必須對超市的各個區域進行一個分類，分出不同區域的功能及價值。此處我們通過“磁石點”的方法，對研究對象進行區域的分類，并分析其功能與作用。

本文主要是針對卜蜂蓮花連鎖超市有限公司花都店的陳列模式進行分析與驗證的，通過ABC分類法，以及對“磁石點”運用，總結出超市大賣場的陳列的模式，并對卜蜂蓮花的陳列提出建議。

關鍵詞：超市大賣場，商品陳列，ABC 分類法，磁石點

Abstract

In this paper,on the basis of the "Magnetic Theory" and the" ABC classification theory" to analyze the problems of the current display mode of the C.P. Lotus Huadu store. put forward the ideas of their own solutions. In this process, summed up the general supermarket display mode. Hope provide solutions to those problems to supermarket practitioners in the display of goods on the issue.

Exists a clear difference between the stock inventory of the general business of the supermarket, and its stock is divided into three main parts: First, display the inventory, the top stock after the warehouse deposit. Display surface as a supermarket preferred stock area,accounted for more than 60% of the overall inventory of a department. Display for supermarket must also complete two important functions, the display and inventory functions. Here will use the ABC classification theory to analysis.

the display area is one of the region's most important resource to the supermarket ,various of the supermarket area for a classification is very important, separate the different area the function and its value. we use "Magnetic Theory" to classific the area, and to analyze its function and role.

In this paper, Charoen Lotus Supermarket Chain Store Co., Ltd. Huadu shop display mode analysis and verification by "ABC classification theory" as well as the use of the "Magnetic Theory", at last summed up the display mode of the supermarkets, and offers a display of recommendations.

Key words: Supermarket, display, ABC classification Theory, Magnetic Theory