摘要

廣州市與北京市、上海市為中國三大城市，北京市為中國首都，上海市為中國金融中心之一，而廣州市不論政治、經濟以及旅游，都略遜于二者。但廣州市旅游資源豐富，交通便利，具有很大的旅游開發潛力，然而旅游實力未及北京、上海。因此本文以花都區作為研究對象，對花都區旅游資源開發作出研究。

本文通過介紹花都區社會經濟發展狀況以及旅游資源概況，對擁有豐富旅游資源和便利交通的花都區開發旅游的意義、條件和市場前景作出了分析。分別從人文景觀、自然景觀、農業觀光、工業旅游四方面提出可行方案，把品牌塑造作為一種策略來打造花都旅游品牌。本文研究方法以實地考察、查閱文獻資料以及詢問到過花都旅游的人的感受來進行論文研究。

通過整篇論文，表達的一種觀點是：要發展旅游，定位是最重要的，準確的定位是發展旅游的第一步也是最重要的一步。而CI系統是發展旅游的一種工具，一個優秀的VI系統可以吸引游人到達花都旅游。與其它旅游城市不同的是，4C 理論應用于旅游，一切從旅游者出發，以服務取勝。

關鍵詞：花都，旅游資源，開發策略，品牌塑造

Abstract

Guangzhou and Beijing,Shanghai are the three big cities of China,Beijing is the capital of China,Shanghai is one of the finance center of China.However,Guangzhou is not as good as Beijing Shanghai in politice,economy and travels.But Guangzhou have rich travel resources,convenient traffic,have huge travel develop potential,but travel strength is not as good as Beijing,Shanghai.So this essay put Huadu as study subject,study Huadu travel resources develop.

The essay through introduce Huadu society economy develop state and travel resource state,analyze why to develop travel,develop condition and the future of Huadu,who have rich travel resource and convenient traffic.Through artifical scenery,natural scenery,agriculture scenery,industry scenery four sides to bring workable plan,put brand to mold as a way to make Huadu travel brand.This essay study method is explore the travel spots,read the date and ask who have been to Huadu to finish this essay.

Through this essay,one point to say:to develop travel,position is the most important,accurate position is the first step and the most important step for develop travel.CI system is a tool for develop travel,an excellence VI system can attract people to go to Huadu.Difference between other travel cities,4C method use in travel,all through travel people,through service to win.

Keywords:Huadu,travel resource,develop ploy,brand mold