摘要

當前，地市級手機報事業(yè)正處于一個起步階段，中國從南到北，從東到西，手機報遍地開花且異彩紛呈。但目前來看地市手機報的發(fā)展依然存在著內(nèi)容同質(zhì)化、形式單一、盈利模式固定等問題，如何才能適應新的媒體生態(tài)環(huán)境，獲得快速發(fā)展，這要求地市級手機報不斷的探索和完善，各地市手機報都在探索一個適合自己發(fā)展的獨特道路。通過對手機報的優(yōu)勢及目前存在的問題的研究，提出一些建議，希望對地市級手機報的發(fā)展有一定作用。     

關鍵詞：手機報；優(yōu)勢；問題；特色

ABSTRACT

the career of the prefecture—level mobile newspaper at  an initial stage. In China, mobile newspaper has been development into a splendid legacy from north to south, from east to west. At present, there are still so many problems on the prefecture—level mobile newspaper, like the contents are homogenization, the from is indifferent, the way of profit is unchanged. However, how to adapt to the new media environment for fast development, which requires mobile newspaper constantly to explore and to be improved. All the prefecture-level mobile newspapers are exploring a suitable way to develop. To make a number of recommendations through to research the advantages and the existing problems of mobile newspapers, hoping it would be have a certain effect on the development of the mobile newspaper.

Keywords: Mobile newspaper；Advantage；Problem；Characteristic