摘要

電視與農(nóng)村的研究方興未艾。當(dāng)電視從“稀有物”轉(zhuǎn)變?yōu)?ldquo;平常之物”后，對(duì)邊疆少數(shù)民族的影響如何成為本文研究的旨趣。為此，本文選擇電視“戶(hù)戶(hù)通”已經(jīng)兩年的龍鳳村作為田野調(diào)查地點(diǎn)，以莽人為研究對(duì)象，進(jìn)行為期兩周的田野調(diào)查，期間記錄龍鳳村莽人收看電視時(shí)的受眾構(gòu)成、節(jié)目喜好和遙控器控制權(quán)等情況。此外還參與觀察莽人收看電視的過(guò)程，并開(kāi)展開(kāi)放式訪(fǎng)談與結(jié)構(gòu)性訪(fǎng)談。

    除前言和結(jié)語(yǔ)外，本文的主體分為三節(jié)。“莽人及龍鳳村簡(jiǎn)介”一節(jié)介紹了莽人及龍鳳村的基本情況；“收視情況”一節(jié)描述分析了受眾構(gòu)成體現(xiàn)了收視時(shí)間的差別，節(jié)目選擇取決于節(jié)目?jī)?nèi)容的新穎性與趣味性，而遙控器的掌控權(quán)則反映了家庭地位的變遷；在此基礎(chǔ)上，本文重點(diǎn)闡釋了電視的影響：電視豐富了莽人的精神生活，卻也對(duì)他們的人際關(guān)系和傳統(tǒng)文化產(chǎn)生了負(fù)面的影響。

    通過(guò)本文的簡(jiǎn)單描述與闡釋?zhuān)Ｍ艹尸F(xiàn)當(dāng)下電視對(duì)邊疆少數(shù)民族的影響，以增加我們對(duì)“廣電村村通”與“文化扶貧工程”的認(rèn)識(shí)。

關(guān)鍵詞：電視普及；受眾；節(jié)目類(lèi)型；電視影響；收看心態(tài)

ABSTRACT

The research of the relationship between TVs and the rural areas is in the ascendant. As TV changes from “rare matters” into “ordinary stuff”, how do they impact on the minorities living in the border areas is the main concern of this thesis. Therefore, this thesis takes Longfeng village as the site for field investigation, where radios and televisions have entered peoples’ daily lives for two years, and the native Mang people as objects. Two weeks’ field study there has recorded the audience composition, program reference and the control over the remotes when people in Longfeng village are watching TV. Meanwhile open interviews, structured interviews are conducted when the author joins the Mang People to watch TV.

    Except the preface and conclusion, the body of this thesis contains three parts. The part of “Introduction of Mang People and Longfeng Village” gives an overview of Mang people and Longfeng village. The part of “audience information” describes and then analyses that the composition of audience reflects the differences in watching times, that the choice of a program depends on its novelty and interest, and that the control over remotes can reflect the change of family status. On these bases, this thesis mainly expatiates TV’s impact, that is, while enriching Mang People’s mental lives, TV’s have negative impact on the interpersonal relations and their traditional culture and production as well. 

    Hope this thesis, through brief depiction and expatiation, would present TV’s impact on minorities living in the border areas and would increase people’s awareness about the program of “bringing radios and televisions to every village” and the program of “cultural poverty relief”. 

Key Words: audience popularization, audience, types of programs, impact of television, attitudes towards watching