Contents

Acknowledgements

Abstract

摘要

Chapter One Introduction-1

1.1 Research Background-1

1.2 Research Significance-1

1.3 Structure of Thesis-1

Chapter Two Literature Review-3

2.1 Stylistic-3

2.2 Linguistics and Its Different Languistic Levels-3

2.3 About Advertisement and Clothing Advertisement-4

2.4 Previous Studies on English Clothing Advertisement-4

Chapter Three Stylistic Features of the English Clothing Advertisements-6

3.1 Phonological Features-6

3.2 Lexical Features-7

3.2.1 Simple Verbs-7

3.2.2 Positive Adjectives-7

3.2.3 Personal Pronouns-8

3.3 Syntactic Features-8

3.3.1 Simple Sentences-8

3.3.2 Imperative Sentences-9

3.3.3 Elliptical Sentences-9

3.4 Rhetorical Features-10

3.4.1 Repetition-10

3.4.2 Antithesis-10

3.4.3 Parody-11

Chapter Four Conclusion-12

4.1 Major Findings-12

4.2 Limitations-12

References-13

Abstract

Clothing is indispensable in people’s daily life since ancient times. And clothing advertisements exert a peculiar fascination on a great many people, which has a great impact on clothing industry development. As a weapon of improving the brand popularity and promoting sales, clothing advertisement has undoubtedly received the attention of numerous clothing businessmen. English clothing advertisement has gradually formed its own stylistic features in its process of continuous development. Based on the previous researches, this thesis mainly analyzes the stylistic features of English clothing advertisement by means of example analysis from the perspective of linguistics. The purpose of this thesis is to offer designers helpful academic knowledge which is enlightening for them to better understand and employ the language of English clothing advertisement in the job.

Key words: English clothing advertisement  stylistic features  linguistics  analysis