論商務(wù)談判中文化差異的影響

Cultural Differences in Business Negotiation and Strategies to the Influence

摘 要

　　　　本文試圖研究商務(wù)談判中的中西文化差異及其對策：一，了解商務(wù)談判在商務(wù)活動(dòng)中的重要性；二，討論中西方可能在談判桌上出現(xiàn)的文化差異；三，提出策略在談判中取得成功。本文旨在了解文化差異，培養(yǎng)文化差異意識，謀求談判中取得成功。

關(guān)鍵詞：商務(wù)談判；文化差異；對策

Abstract

　　　This thesis runs its systematic discussion on the cultural differences between China and western countries in business negotiation and strategies to them with three main parts: first, to understand the significance of business negotiation in  business activities; second, to discusse the cultural differences that may appear when people from China and western countries come to meet at the negotiating table; third, to bring about strategies to make a successful negotiation. The purpose of this thesis is to make people understand the cultural differences, cultivate people's cultural awareness and achieve success in business negotiation.

Key words: Business Negotiation；Culture Difference；Strategy

注：本文全文為英語所寫的英語論文。只有摘要是中英雙語，全文為英文。