ABSTRACT

Tipping is a kind of social act, which reflects social customs and contains economic significance and value orientation.With the researches of gentleman culture, Maslow's theory of needs and behaviorism incentive theory, this paper introduces the situations of tipping in foreign countries and China, and also mentions the phenomenon that tipping is so prevalent in western countries. Through questionnaire and interviews, the feasibility of practicing tipping of the west in Chinese restaurants is explored. Through the study, it can be found that once allowing the implementation of "tip" the society will admit two views and adhere to one principle. Firstly, the tip is a reward for service staffs with high-quality service, and secondly the service staffs should have the right to get additional reward for offering good service. Besides, one principle is "customer voluntary principle".

Key words: Tipping  Questionnaire   Interview  Feasibility

TABLE OF CONTENTS

ACKNOWLEDGEMENT

ABSTRACT

中文摘要

CHAPTER ONE INTRODUCTION-3

1.1 RESEARCH BACKGROUND-3

1.2 PURPOSE AND SIGNIFICANCE-4

1.3 ORGANIZATION OF THE PAPER-4

CHAPTER TWO LITERATURE REVIEW-5

2.1 Previous Studies Abroad-5

2.1.1 Tipping-5

2.1.2 Gentleman Culture-5

2.1.3 The Fourth Level of Maslow's Theory of Needs-6

2.1.4 Behaviorism Incentive Theory-6

2.1.5 Azar’s Research About Tipping-7

2.1.6 Lynn and Other Scholars’ Findings About Tipping-8

2.1.7 Some Scholars’ Study On Some Factors Affect the Way People Offer Tips-8

2.2 Previous Studies at Home-10

CHAPTER THREE RESEARCH METHODS, DATA COLLETION AND ANALYSIS-12

3.1 QUESTIONNAIRE-12

3.1.1 Contents-12

3.1.2 Subjects-12

3.1.3 Distribution and Collection-12

3.2 Results and Analysis-12

3.3 Data of Interview-16

3.3.1 Subjects-16

3.3.2 Interviews and Analysis-17

Chapter Four Conclusions-20

Bibliography-21

Appendix I-23

Appendix II-24