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譯文（字?jǐn)?shù) 3381） 消費(fèi)者特征與網(wǎng)上購(gòu)物態(tài)度的關(guān)系 Shw-Ing Wu 關(guān)鍵詞：電子商務(wù) 消費(fèi)者行為 消費(fèi)者態(tài)度 網(wǎng)絡(luò) 購(gòu)物 摘要：這里報(bào)告的這個(gè)實(shí)驗(yàn)的目的是為了審查網(wǎng)絡(luò)使用者對(duì)網(wǎng)上購(gòu)物的關(guān)注和認(rèn)知。用費(fèi)希本模型對(duì)網(wǎng)絡(luò)使用者對(duì)網(wǎng)上購(gòu)物的態(tài)度進(jìn)行測(cè)量。探索了影響使用者網(wǎng)上購(gòu)物態(tài)度的相關(guān)因素，以及態(tài)度與這些影響因素之間的關(guān)系。結(jié)果顯示費(fèi)希本模型可以有效地測(cè)量消費(fèi)者態(tài)度，被檢驗(yàn)的消費(fèi)者特征是消費(fèi)者態(tài)度和網(wǎng)上購(gòu)物決定的重要影響因素。
外文原文（字符數(shù) 10980） 作者：Shw-Ing Wu 書(shū)名：The relationship between consumer characteristics and attitude toward online shopping 雜志名：Marketing Intelligence & Planning 外文數(shù)據(jù)庫(kù)名：Emerald The relationship between consumer characteristics and attitude toward online shopping Shw-Ing Wu Keywords: Electronic commerce,Consumer behaviour,Consumer attitudes,Internet,Shopping Abstract: The purpose of the experiment reported here was to examine Internet user concerns and perceptions of online shopping. The attitude of Internet users toward online shopping was measured using the Fishbein model. The relative factors influencing user attitudes toward online shopping and the relationship between the attitude and the influence factors were explored. The results show that the Fishbein model can effectively measure consumer attitudes and the ezamined consumer characteristics were important influence factors and online shopping decisions. |
