摘要:我國的汽車工業起步于上世紀 50 年代，經過 50 余年的發展，已經取得了巨大 成就，到 2009 年底，汽車產銷量超 1360 萬輛，居世界第一，汽車制造業也已成為 我國國民經濟的支柱產業之一。

　　　我國己是汽車大國，但離汽車強國還有相當大的差距。這主要表現在自主品牌 的弱勢地位和自主研發能力薄弱。在市場競爭日趨激烈的今天，如何縮小自主品牌 與國外品牌的差距，成為我國由汽車大國向汽車強國轉變的關鍵問題。

　　　本文在查閱大量國內外學者的相關研究成果，在廣泛調查研究的基礎上，運用 企業戰略管理、品牌學的相關理論，通過定性、定量和比較分析等方法，簡要界定 了自主品牌和民族汽車工業的概念，并分析了三者間的區別和聯系，在查閱大量資 料的基礎上，分析了國外汽車產業及企業自主品牌發展狀況，得到一些啟示，必須 走自主發展的道路，樹立民族汽車品牌。詳細研究了我國汽車自主品牌發展的四個 階段當中的特點、問題以及表現，利用 SWOT 分析了我國汽車自主品牌發展所具備 的優、劣勢及外部機會、威脅等。實證分析了奇瑞汽車自主品牌的發展歷程，并對 于我國汽車自主品牌發展戰略及對策措施，提出了若干粗淺的建議。

關鍵詞：汽車，自主品牌，發展戰略

Abstract:Our country, automobile industry has been started in the 1950's, it has been through repeatedly for more than 50 years development, the automobile industry has obtained the huge achievement. At the end of 2009, our country automobile volume of production and marketing surpassed 13.6 million, was situated the first in the world. It has become one of our country national economy pillar industries.

　　　We are already a big automobile industry country, but it have considerable gap between Chinese and others automobile industry. This is mainly manifested in the weak position  of  independent  brands  and  independent  R  &  D  capability.  Today,  in  the increasing competition market, how to reduce the gap between their own brands and foreign brands, become the key problem on turning our country by motor vehicles to motor vehicle Powers.

　　　The paper in consult a lot of domestic and foreign scholars in this domain correlation research foundation, utilizes enterprise strategy management, brand study correlation theories, through qualitative, quota and comparative analysis, defines the independent brand and the concept of national automobile industry, has system atically analyzed the foreign automobile industry and development of self-owned brands. A detailed study of the development of China's automobile brand among the four stages of characteristics, and performance, analyzed the strength, weakness and external opportunities and threats of our country self-owned brands. The empirical analysis of the independent brand Chery automobile development and putting forward some shallow ideas about China's self-owned automobile brand development strategies and countermeasures.

Keywords：Automobile, the self-owned brands, developmental strategy