摘要

　　　大明礦泉水源位于哀牢山脈北東峨曼旦菁中，森林茂密，無工業(yè)污染和人類活動，天然潔凈。云南元江縣大明飲料廠主要生產(chǎn)18.9L、11.4L、7.56L桶裝飲用礦泉水及1.5L、600mL、330mL瓶裝飲用礦泉水等系列產(chǎn)品。

　　　在這個競爭激烈的行業(yè)中必須要不斷創(chuàng)新不斷進步來促進大明礦泉水的發(fā)展。礦泉水已經(jīng)成為人們生活中不可缺少的一部分，好的礦泉水才是民眾之首選，在保證水質(zhì)量的同時宣傳有必要加強，鑒于此市場戰(zhàn)略導入VI系統(tǒng)。

　　　通過為“大明飲料有限公司”導入VI系統(tǒng)設(shè)計，明確的將該公司旗下的礦泉水與其他礦泉水區(qū)分開來，同時又能將其新的形象、特征全面展現(xiàn)出來，確保其在市場中的定位。以自己的特點鮮明、記憶含義深刻的視覺符號系統(tǒng)讓消費者接受并且喜歡新的形象，從而再次注入市場，從服務(wù)、產(chǎn)品包裝、宣傳方面等在消費者中得到肯定。

關(guān)鍵詞：視覺識別；品牌形象；大明礦泉水；設(shè)計理念；創(chuàng)意

ABSTRACT

　　　The source of Daming mineral water is located in the north east and pulse part in Kim denier. The dense woods and there is not industrial pollution and human activities and natural clean. The  factory of  daming beverage in Yunnan yuanjiang mainly produces 18.9 L, 11.4 L, 7.56 L  bottled drinking and 1.5 L, 600 mL, 330 mL  bottled mineral water and so on the Series of products. 

　　　It must keep constant innovation to promote the progress of the development of the Ming mineral water in this competitive industry.The mineral water has become the indispensable part in our life. The good mineral water is the first choice for people.In view of this market strategy into VI system to ensure the quality of water and the necessity to strengthen there

　　　Through  the VI system design into "Daming drinks Co., LTD", distinguished clearly the company's mineral water and others .And also come out the new image and features comprehensive ,and make sure the positioning of the market. With their own distinct characteristics, memory deep meaning of visual symbol system，it allows consumers to accept and like the new image, which  into the market from service again. Among consumers to be sure from the service, product packaging, communications aspects and so on.

Keywords:Visual Identity;Brand Imagine;DaMing Mineral water;design philosophy;creativity