摘要

　　　石榴本身就具有藥物價(jià)值，中醫(yī)認(rèn)為其性溫、味甘酸澀，有止渴、止血、止瀉、止帶作用。石榴酒既保留了石榴原有的自然風(fēng)格，又不破壞其營養(yǎng)成份和保健功能，屬純天然的健康酒品，是符合當(dāng)前消費(fèi)向營養(yǎng)、保健、美容、延緩衰老、提高機(jī)體免疫力、藥、食多用發(fā)展方向的新時(shí)尚佳品。隨著人們生活水品的提高，對(duì)健康養(yǎng)生的提倡，市場會(huì)越來越好。目前市面上出現(xiàn)諸多石榴酒銷售的商家，使之市場上的競爭加劇。一些石榴酒行業(yè)市面上商家逐漸形成自己的品牌，也有一些僅做簡易包裝仍無品牌形象意識(shí)。因此，抓住樹立品牌時(shí)機(jī)，導(dǎo)入本項(xiàng)目的VI視覺系統(tǒng)，使其品牌占領(lǐng)一定的市場份額。

關(guān)鍵詞：視覺識(shí)別；品牌形象；石榴酒；健康養(yǎng)生

ABSTRACT

　　　Pomegranate itself has drug value, TCM believes that its of temperature and taste SuanSe gump, thirst, hemostatic, diarrhoea, stop take effect. Pomegranate wine keeps pomegranate original natural style, and do not destroy the nutrition and health care function, of pure natural health wine is tasted, it is accord with current consumption to nutrition, health care, hairdressing, delay ageing, improve the body immunity, medicine, food multi-purpose development direction of new fashion taste. As people life water product enhancement, to health of preserve one's health advocate, the market will be better and better. Appear on the market at present many pomegranate wine sales business, make the market competition. Some pomegranate wine industry business gradually formed on market its brand name, have also some only do simple packaging is still no brand image consciousness. Therefore, take time to build up the brand, into this project VI vision system, make its brand occupation certain market share.

Key words: Visual identification; Brand image; Pomegranate wine; Health related