譯文（字數 2717）：

P2P網貸行業客戶行為特征研究

當羊群行為出現時，個體遵循其他人的行為，一般都忽略了個體的行為他們自己的信息，這可能花費了他們太多的獲得和分析。在這一想法之后，我們建議通過專注于投資者的決策時間變化來檢測羊群行為。我們觀察到，朋友的出價和投標計數對決定的重大影響投資者的決策時間，被認為是羊群行為的證據發現，貸款人更可能是在與更多的出價和朋友出價，但他們的利益將被減少作為行為的后果。貸款市場與需要小額貸款的人相匹配，但卻無法從傳統的借貸市場中獲得貸款，而這些貸款主要由銀行和其他金融機構提供，并愿意提供貸款美國在線對等網市場允許這些政黨直接溝通。而銀行作為中介，P2P借貸市場理論上可以給借款人帶來顯著效益。然而，在P2P網絡借貸市場缺乏對人類行為的研究。羊群行為描述了各種社會狀況，個人受到強烈的影響由他人決定。

外文原文（字符數 9616）：

外文出處： Binjie Luo,Zhangxi Lin.  A decision tree model for herd behavior and                    empirical evidence from the online P2P lending market[J]. Information Systems and e-Business management.2013(1) 

 Data from Prosper.com provides us with a good opportunity to explore empirical evidences for herd behavior. When herd behavior arises, individuals follow the behaviors of other people and generally ignore their own information which might cost them too much to obtain or analyze. Following this idea, we propose to detect herd behavior by focusing on investors’ decision-making time variation. We observed that friend bids and bid counts impose significant effects on the decision-making time of investors, which is considered as the evidence of herding. We also conduct empirical analyses to address the impact of herd behavior on an individual’s benefit. We reveal that lenders are more likely to herd on listings with more bids and friend bid, but their benefit will be reduced as the consequence of the behavior.The online peer-to-peer (P2P)lending market matches people who need small loans but are unable to get them from traditional lending markets, which are hosted primarily by banks and other financial institutions with willing lenders. The online P2P market allows these parties to communicate peer-to-peer directly. Without banks as intermediaries, the P2P lending market can theoretically bring significant benefits to both borrowers and lenders. However, there is a dearth of research on human behavior in the online P2P lending market. Herd behavior describes various social situations in which individuals are strongly influenced by the decisions of others.