【摘要】：經濟全球化作為經濟發展進程充斥在企業的經營活動中，在這樣的形勢下勢必會對世界經濟格局造成長久的影響，國內企業同國際市場的競爭已無法避免。因此，我國企業應該要高度重視國際市場營銷的重要性,進行國際市場營銷時不能盲目跟隨發達國家。應該結合經濟全球化的實際情況。從企業自身出發，就國內企業進行國際市場營銷時的策略以及應該注意的問題進行了探討分析，從而使得經濟全球化背景下我國企業國際營銷策略中提高自身的優勢，逐步健康發展。

【關鍵詞】：經濟全球化；國際營銷；營銷策略

Abstract: With economic globalization as an economic development process in the enterprise the management activities, in such a situation is bound to long-term impact on the world economy pattern, domestic enterprises with the international market competition is inevitable. Therefore, Chinese enterprises should pay great attention to the importance of international marketing, international marketing cannot blindly following the developed countries. Should be combined with the actual situation of economic globalization. Starting from the enterprise itself, the domestic enterprises to international marketing strategy, and probes into the problems should pay attention to the analysis, so as to make the economic globalization under the background of Chinese enterprises improve their advantage in the international marketing strategy, gradually develop healthily.

Keywords: economic globalization; international marketing; marketing strategy